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Enterprise Choice®

A custom solution for highly complex plans

Do you need a high-touch solution to manage a large, complex plan?

Enterprise Choice® is designed specifically for:

  • Plans with $150 million or more in plan assets
  • Plan sponsors in need of consultative, high-touch service
  • Full customization of participant communications
  • Total retirement outsourcing
#1 Overall Satisfaction 6 years in a row. #1 Net Promoter Score 8 years in a row. #1 Loyalty 3 years in a row.

Chatham Partners 2022 Institutional Client Satisfaction Survey. The Chatham benchmark includes firms that represent 54% of the total recordkept market share (source: Cerulli 2021 U.S. Retirement Markets Report). All references contained here to Net Promoter Score (NPS) or Net Promoter Methodology are governed by the following copyright disclaimer: © 2015 Satmetrix Systems, Inc. All rights reserved. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

Dedicated support. Superior service.

The plan experience

We offer the team and tools to help you manage your plan efficiently and with ease.


Your T. Rowe Price team

Alignment with our most tenured associates to provide you with the highest level of informed, personal, and thoughtful service—from introduction to implementation, and every day after that.


Consultative focus

Insights and guidance to shape plan design and compliance for defined contribution, defined benefit, and nonqualified plans


Holistic plan tools

Resources to help reduce administrative burdens and monitor your plan’s health so you can stay focused on long-term goals

Engagement to action to outcomes.

The participant experience

From the moment they are eligible to enroll to their final hours of retirement, your plan participants will receive guidance and support to fuel confident decision-making.

Laptop and mobile phone

Personalization to drive outcomes by using and analyzing data for each individual


Integrated financial wellness powered by the right solutions


Custom participant communications aligned with strategic goals and participant demographics


Financial dashboard for holistic planning

 

Optum, SoFi, Morningstar, Edelman Financial Engines, and SmartDollar are third-party service providers and are not affiliated with T. Rowe Price.

Practice management tools to help advisors

Access our latest insights to help you grow your advisor business.

A spectrum of options.

The investment experience

We offer access to a wide range of proprietary and nonproprietary investment products across all asset classes—with flexible pricing structures.

Open architecture

  • Access to over 9,500 mutual funds as well as institutional products such as trusts
  • A platform that supports the use of diversified portfolios
  • Ability to offer publicly traded company stock
  • Updated self-directed brokerage services featuring an enhanced user experience1
  • Competitive cost structure

1 Brokerage services offered by Charles Schwab & Co., Inc. (Member SIPC).

Multiple target date options

Our T. Rowe Price glide paths offer:

  • Multiple investment types, including mutual funds, trusts, or even as custom solutions
  • Hybrid or blend approaches, which strategically add passive components
  • Active management focus

We believe in strategic investing.

See how our investment professionals go out into the field to get the full story.

We are the retirement experts by your side.

With over 40 years of experience backed by a reputation of reliability, we have the expertise to help you take your plan to the next level.

Consider the investment objectives, risks, and charges and expenses carefully before investing. For a prospectus or, if available, a summary prospectus containing this and other information, call (800) 638-7890. Read it carefully.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds.

202406 - 3670913

Retire With Confidence®
We’re driven by our purpose: Keeping retirement at the heart of everything we do.
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T. Rowe Price Retirement Plan Services, Inc., its affiliates, and its associates do not provide legal or tax advice. Any tax-related discussion contained in this website (including all links) is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding any tax penalties or (ii) promoting, marketing, or recommending to any other party any transaction or matter addressed herein. Please consult your independent legal counsel and/or professional tax advisor regarding any legal or tax issues raised on this website.

T. Rowe Price Investment Services, Inc., distributor, T. Rowe Price mutual funds. ©2024 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc. RETIRE WITH CONFIDENCE is a trademark of T. Rowe Price Group, Inc.