Your expertise. Our experience. We're better together.
You're not just a third-party administrator. You're also a trusted plan advocate.
At T. Rowe Price, we believe in the value you provide. It shows in our shared successes in supporting plan sponsors and financial professionals.
Third-party administrator (TPA) plans accounted for 90% of sales for the 2023 sales season at T. Rowe Price with $0M—$50M AUA.1
Our fixed pricing provides a greater level of transparency for sponsors and advisors on the costs of a plan over time.
Our target date solutions and investment offerings are designed to help your participants pursue their retirement goals—whatever they happen to be.
- I-Class shares
- 20 years of target date solutions
- Over 90% of our Retirement Funds with a 10-year track record beat their 10-year Lipper averages as of 9/30/2024.2
We have an ongoing commitment to TPAs.
- Strategic leadership with Lynn Roy, Head of TPA Markets
- A dedicated team of TPA sales consultants to support and lead TPA sales growth
The real value of a TPA (and why we think you should consider working with one).
TPAs have been integral to the growth of T. Rowe Price's recordkeeping business. Are you working with TPAs yet? If not, it might be time to reexamine your growth strategy.
Special TPA Pricing
We enhanced our TPA pricing model with a 20% reduction on top of our already competitive pricing3
Product Development
We focus 70% of our budget on intermediary development (financial professionals and TPAs)4
Dedicated TPA Sales Consultants
We have a dedicated team of TPA sales consultants to support and lead TPAs
We’ll take on your administrative burden at no additional cost.
Four key components of the service:
- Notices are posted in one convenient place.
- Participants decide how they'll receive notices.
- Plan sponsor reports indicate when notices are delivered to participants.
- Notices are archived.
myPLANnetwork
A simple digital experience that does more.
Our TPA digital portal can help keep your business moving. Check out the benefits of myPLANnetwork:
- Reporting capabilities
- TPA fee adjustments
- Training webinars
- And much more
Growing your business: Tools for prospecting
We offer a comprehensive suite of useful tools that can help you target and win new business.
FiduciarySource®
This module series streamlines complex fiduciary topics into an easy-to-understand, comprehensive program, better preparing you as the expert when meeting with potential clients.
Reference Point
View trends in your industry and assess the behavior of plan participants from T. Rowe Price's recordkeeping book of business to inform and augment your sales efforts.
BrightScope® Beacon Reports
Get comprehensive, plan-level data that can enable higher-value interactions with prospects.
To learn more, contact your T. Rowe Price representative.
Visualize Retirement
Explore a new way to help clients visualize and prepare for the nonfinancial aspects of retirement.
There's so much we can do together to help you build your business. Connect with us, and let's discuss the possibilities.
Important Information
1T. Rowe Price Core Market Sales Report, April 2023.
239 of our 56 Retirement Funds had a 10-year track record as of 9/30/2024 (includes Investor, I Class, Advisor, and R Class Shares). 37 of these 39 funds (94%) beat their Lipper average for the 10-year period. 27 of 42 (64%), 20 of 42 (47%), and 37 of 39 (94%) of the Retirement Funds outperformed their Lipper average for the 1-, 3-, and 5-year periods ended 9/30/2024, respectively. Calculations are based on cumulative total return. Not all funds outperformed for all periods. (Source for data: Lipper Inc.)
3A 20% reduction in pricing for target date default scenarios into a T. Rowe Price target date series is effective immediately.
4T. Rowe Price Core Market Sales Report, April 2023.
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