Our approach

It all starts with hard-working people

They are the reason we’re committed to helping plan sponsors achieve their retirement plan goals by providing deeply researched solutions.

Explore our solutions

Retirement is at the heart of what we do

Life evolves. Priorities change. At T. Rowe Price, we get that. It’s why we’re focused on providing you with well-researched solutions that boost employees' confidence and help improve their retirement outcomes.

40+

years of retirement services experience

97%

client retention rate1

14

year average client tenure2

We value our clients’ trust

It means a lot that our clients have consistently given us top honors in the Chatham Partners' annual satisfaction survey.

#1 Overall satisfaction 8 years in a row
#1 Loyalty 5 years in a row
#1 Net Promoter Score 10 years in a row

Motivating participants to act

Our entire participant experience is designed to help people take action with their unique financial futures in mind. We offer your employees personalized digital experiences and retirement income options.

circle displaying 98% client satisfaction


client satisfaction with participant experience3

Personalized digital experience

  • Data-driven personalized messaging
  • Education across life stages
  • Award-winning SmartVideos5

Financial wellness

  • Waysaver emergency savings app
  • Student loan debt savings
  • Health Savings Account integration

Advice and retirement income

  • Personalized Retirement Manager
  • Managed Payout Program
  • Managed Lifetime Income

Let us lighten the load

Our broad range of plan sponsor solutions are purposefully designed with the goal of making your job easier. We offer you comprehensive support grounded in retirement expertise and leading technology.

#1 Plan Sponsor Services


Plan Sponsor Services3

Digital plan management

  • Real-time data
  • Pre-built and custom reports
  • Collaboration and management tools
  • Shared access with your dedicated service team

Investment choices

  • Industry-leading proprietary investment options
  • Stable value solutions
  • Open architecture with access to over 11,000 investments

Timely insights

  • Fiduciary resources and training
  • Annual benchmarking report
  • Periodic trend reports
  • Legislative and regulatory intelligence

Contact us—we’re here to help

Find your sales representative

Our sales representatives around the country are ready to help answer your questions.

Plans under $75 million

Plans $75 million and over 

Are you a plan sponsor?

Please contact your T. Rowe Price representative.

If you are having technical issues, call your T. Rowe Price representative to report or resolve the issue.

1-800-639-8552

Are you a plan participant?

Call our 24-hour automated Plan Account Line. Representatives are available Monday to Friday, 7 a.m to 10 p.m. ET.

1-800-922-9945

Important information

1Client retention rate in 2023 and average over 3 years, from 2021 to 2023.

2As of 12/31/24.

3Chatham Partners 2024 Client Satisfaction Survey. Chatham's proprietary industry benchmark includes 6 major retirement industry providers.



4All references to Net Promoter Score (NPS) or Net Promoter Methodology are governed by the following copyright disclaimer: © 2015 Satmetrix Systems, Inc. All rights reserved. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.

5Awards include the 2024 IMEA STAR Award in the Retirement category for Investor Content.

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