The power to take retirement plans to the next level
Unlock the full potential of your retirement plan. Draw on our 40+ years of recordkeeping experience to meet your plan's goals—now and in the future.
T. Rowe Price at a glance.
Founded in 1937, T. Rowe Price is a leading independent investment management firm.
- Total assets under management: US $1.57 trillion1
- Over 40 years of recordkeeping experience
- More than 2.3 million plan participants across more than 8,400 plans2
- Employs more than 7,900 associates worldwide in 17 markets2
“Our client service team has helped us make some truly impactful and helpful changes to our plan.” –Client satisfaction survey, Chatham Partners, 2023
A history of high satisfaction.
Tenured and experienced teams. Processes built on best practices. A steadfast client-first commitment.
It’s this focus on delivering exceptional service year after year that has led to our clients awarding T. Rowe Price consistently high marks in Chatham Partners’ annual client satisfaction survey:
overall satisfaction 7 years in a row
Net Promoter Score® 9 years in a row
loyalty 4 years in a row
Our clients stay with us because we stand with them.
Average client tenure2
Client retention rate3
Source: Chatham Partners 2023 Client Satisfaction Survey. Chatham's proprietary industry benchmark includes 6 major retirement industry providers. The Chatham Partners’ Net Promoter Score (NPS) measures clients’ likelihood of recommending T. Rowe Price. Respondents are categorized as Promoters, Passives, or Detractors. The NPS is the percentage of Promoters minus the percentage of Detractors. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc.
"T. Rowe Price is head and shoulders above your competitors, most of whom can’t handle our complexity. They want everything cookie cutter and lack the flexibility T. Rowe Price has.–Client satisfaction survey, Chatham Partners, 2023
Adaptability. Expertise.
See why our retirement plan solutions are designed to suit the unique needs of each client we serve.
"...you have made the [retirement plan] experience easy to understand and helpful. I look forward to growing and investing toward my future with your help to guide me to my retirement success! Thank you!" –Participant feedback survey, July 2022
Award-winning participant education and experiences.
The success of your retirement plan depends on how employees are using it. At every touchpoint, we look to engage employees and motivate them to act, using simple, personalized experiences that have been tested for usability and effectiveness.
Our most recent awards for plan sponsor and participant experiences and education include:
P&I First Place Eddy Awards 2021–2023
- 2021: Client-Specific Plan Transitions Campaign
- 2021: Client-Specific Ongoing Investment Education Campaign
- 2021: Target Date Glide Path Video
- 2022: SmartVideo Account Check-In
- 2023: Retirement Income Experience
Corporate Insight's
Retirement Plan Monitor 2022
- GOLD: Plan Sponsor Reporting
- SILVER: Participant Account Information
- BRONZE: Institutional Plan Information
PLANSPONSOR Magazine
2023 Defined Contribution Survey
- Six Best in Class Awards and six Service Commendations based on responses to PLANSPONSOR’s 2022 DC Provider Survey:
- Four Best in Class Awards for the $50MM--$200MM plans category
IMEA STAR Award 2021
- Thought Leadership Retirement Category Winner: T. Rowe Price Reference Point
MarCom Awards 2022
- PLATINUM: Account Check-In
- PLATINUM: Destination Retirement
- GOLD: CONFIDENT CONVERSATIONS™ on Retirement
A leader in defined contribution
In 1972, as a pioneer in the defined contribution field, T. Rowe Price became the first mutual fund company to offer its funds as investment options for retirement plans. In 1978, we developed the first retirement plan recordkeeping system to accommodate both mutual fund share accounting and daily valuation. As a result, T. Rowe Price clients and their employees could obtain investment alternatives and daily valuation plan accounting and administration from a single source -- a milestone in employee benefit services. With the addition of our trust services in 1983, T. Rowe Price launched the era of comprehensive defined contribution plan services from a single provider.
In 1990, T. Rowe Price incorporated our Retirement Plan Services Division as an independent subsidiary dedicated exclusively to helping our clients meet their benefits goals. This event signals our continuing commitment to deliver the highest-quality service, with solutions that are appropriate for every plan, state-of-the-art recordkeeping, and effective participant communications.
About T. Rowe Price
Our client focus succeeds thanks to the efforts of some of the most tenured professionals in the industry, who are constantly working to provide reliable, consistent service to all of our clients—from plan sponsors and their employees, to their advisors and consultant partners.
Headquartered in Baltimore, Maryland, we provide an array of mutual funds, subadvisory services, separate account management, recordkeeping, and related services for individuals, advisors, institutions, retirement plan sponsors, and financial intermediaries.
Get to know us better:
Contact your T. Rowe Price representative to find out how we can take your plan to the next level.
Important information
1 The combined assets under management of the T. Rowe Price group of companies. Data as of June 30, 2024.
2 As of June 30, 2024.
3 Client retention rate in 2023 and average over three years, from 2021-2023.
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