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Retire with Confidence©

2024 U.S. Retirement Market Outlook


Creating targeted experiences that drive behavioral change

Senior Retirement Strategist Rachel Weker discusses the role of personalization in workplace retirement plans, how plan sponsors can address the financial disparities that exist across employee populations, and the value of building a retirement income offer that addresses the varied needs of retirees.

Want to view our full 2024 outlook on retirement?

This year, we are focused on how growing demand could drive innovation and adoption of retirement income solutions, ways to drive behavioral change and improve retirement outcomes, and the importance of workplace financial solutions for participants. 

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This material is provided for general and educational purposes only and not intended to provide legal, tax, or investment advice. This material does not provide recommendations concerning investments, investment strategies, or account types; it is not individualized to the needs of any specific investor and not intended to suggest any particular investment action is appropriate for you, nor is it intended to serve as the primary basis for investment decision-making. Past performance is not a reliable indicator of future performance. The value of an investment and any income from it can go down as well as up. Investors may get back less than the amount invested.

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Information and opinions presented have been obtained or derived from sources believed to be reliable and current; however, we cannot guarantee the sources’ accuracy or completeness. The views contained herein are as of the date noted on the material and are subject to change without notice; these views may differ from those of other T. Rowe Price group companies and/or associates. Under no circumstances should the material, in whole or in part, be copied or redistributed without consent from T. Rowe Price.

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202402-3326928

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