The Power of Social Security
Put Social Security solutions to work for your clients
Social Security plays a key role in many retirement income strategies, but the topic can be overwhelming. Help your clients conquer the complexities and feel more confident with these resources.
baby boomers—the final and largest cohort—will turn retirement age by 2030
of workers say they understood Social Security very well1
of preretirees would be likely to switch financial professionals if their current one couldn't help them make the most of their Social Security benefit2
Cut through the red tape for your clients
Choosing the right time to file for Social Security is critical to your retirement income strategy. Use our program, The Power of Social Security, to guide clients through common misconceptions and the intricacies of this valuable benefit.
Hi, I'm Stuart Ritter, certified financial planner and insights director at T. Rowe Price.
The silver tsunami is coming. By 2030, the final and largest cohort of baby boomers—over 30 million people—will be reaching retirement age. Yet research shows that only a mere 20 percent of workers feel they understand Social Security very well.
Join us as we help demystify Social Security for your clients with our program, the Power of Social Security.
In 2023, nearly 90 percent of Americans claimed Social Security benefits before the age of 70, where they would get the maximum benefit, typically at age 62 or 66. Did they do this after careful consideration of benefits and implications, not just for them but also their spouse if they're married? Or was it because they thought this was what they're supposed to do or were overwhelmed by the complexity, and simply made the easiest choice.
Our presentation streamlines the topic down to its essentials, focusing on the three retirement benefits offered by the Social Security Administration: the worker's own benefit, the spousal benefit, and the survivor benefit. For each of them, we cover how to qualify, how the benefit amount is determined, and—most importantly—the consequences of the timing decision.
The goal? To help your clients better understand how Social Security works and make a decision that's right for their individual situation.
The reality is: Social Security by itself is already complicated. Moreover, it needs to fit into your client's overall retirement income strategy. That's where your expertise and guidance as a trusted financial professional comes into play.
Our program simplifies the Social Security decision through a workshop, interactive tools, and educational resources all designed to alleviate your clients' worries and help you build the Social Security decision into the advice and guidance you're already providing. Leverage the Power of Social Security to bring better insights to your clients and show them the value you provide.
Contact your T. Rowe Price sales consultant today.
Be the Social Security resource your clients need
This content is designed to help financial professionals address clients’ anxieties and become trusted partners on their Social Security and retirement journeys.
Harness the Power of Social Security to enhance your business
Strengthen your practice by alleviating clients’ Social Security concerns and guiding them through the complexities of this valuable retirement income stream.
The Power of Social Security program guide
Use this helpful outline of The Power of Social Security tools and resources to customize your program journey.
Help women unlock the Power of Social Security
Build trust by demystifying Social Security for women clients (and their spouses, if married). Discover essential claiming strategies, the importance of coordinating benefits, and the implications of working in retirement.
CE webinar: Help women unlock the Power of Social Security
Earn CE credit as you explore claiming strategies, spousal benefit coordination, and trust-building techniques to help you deliver the expertise your female clients and their families need.
SSAnalyzer™ tool
Save time evaluating the best Social Security claiming strategies for your clients with this top-ranked, powerful, and easy-to-use tool.
Curious about how SSAnalyzer can help you create better retirements? Watch this video to walk through the key features and capabilities.
Tools of engagement
Leverage these interactive tools and resources to engage investors in workshops, prospecting events, or client meetings.
The Power of Social Security: Three things you need to know
Use this presentation to help clients debunk common misconceptions about Social Security, learn the basics of claiming benefits, and feel confident in taking the next step.
The Power of Social Security for women: Unlock the full potential
Empower female clients (and their spouses) by helping them understand essential claiming decisions—and Social Security’s overall impact on retirement income.
Investor presentation workbook
Use this accompanying workbook in one-on-one sessions or workshops to guide clients through the most important information from The Power of Social Security investor presentation.
"About you" worksheet
This interactive worksheet helps clients drill down on their own Social Security benefits and other income sources to guide the retirement income strategy discussion.
The Power of Social Security for women: Key takeaways handout
Help women and couples recall and implement key strategies from the presentation—including at-a-glance claiming tips, retirement income considerations, and next steps.
Dig deeper into Social Security with your clients
Discover how to help your clients build on their retirement income strategies with these expert tools and resources for financial professionals.
Social Security strategies to build confidence with widowed clients
Deepen client relationships and bolster retirement income by helping preretirees evaluate personal and survivor benefits.
Prioritizing Social Security timing for a stronger retirement
Offering clients proper guidance on when to initiate Social Security benefits can lead to a more predictable stream of higher income.
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Contact us
1 EBRI Retirement Confidence Survey (2024).
2 The Harris Poll on behalf of Nationwide Retirement Institute®, 11th-Annual Social Security Survey, May 2024.
Social Security rules are very complex. There are exceptions, limitations, and rules that may come into play based on very specific facts present in each person’s unique situation.
Every person will have a different set of considerations affecting their claiming strategy. Examples are designed to provide a foundational understanding of how Social Security benefits work. It is critical that, before you take any action, you consult a professional who can answer the specific questions related to your personal situation.
The content should not be considered or construed as advice. T. Rowe Price does not provide tax, legal, or financial advice; this presentation is for general education only.
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