asset allocation | april 8, 2025
Are you falling for these six ETF myths?
Debunk common misconceptions about exchange-traded funds.
2:44
Key Insights
Misconceptions around exchange-traded funds (ETFs) can hold investors back from evaluating the benefits these products can add to a diversified portfolio.
Active ETFs offer diverse strategies, challenging the belief that ETFs are passive investments.
While ETFs can be traded short term, they are often intended for longer-term investment horizons as a cost-effective means to maintain exposure.
Exchange-traded funds (ETFs), like mutual funds, provide access to a professionally managed basket of pooled securities, like stocks or bonds. But ETFs differ from mutual funds in several ways. Generally, ETFs are more tax‑efficient and can offer streamlined expenses.
As investors evaluate their investment objectives, it’s important to understand the potential benefits these products can provide. There are a number of misconceptions and myths about ETFs. Misunderstanding the structure or role of an ETF could lead some investors to miss out on a valuable addition to their portfolio.
With this in mind, here are six of the most common myths regarding ETFs:
Myth 1: All ETFs are based on passive strategies
When they were first developed, ETFs were strictly passive vehicles. Increasingly, though, more ETF offerings are actively managed, and there are now a variety of strategies available to investors across equity and fixed income asset classes.
Subscribe to T. Rowe Price Insights
Receive monthly retirement guidance, financial planning tips, and market updates straight to your inbox.
Actively managed ETF assets have grown substantially in recent years.
Growth of actively managed ETF assets under management,1 2019 through 2024

Source: Morningstar; analysis by T. Rowe Price. See Additional Disclosure.
1The chart illustrates the annual total net assets of all actively managed ETFs traded within U.S. markets.
Myth 2: Passive ETFs are safer than active ETFs
We believe that the level of risk depends on the underlying investments and not whether an ETF is passively or actively managed. That said, most active managers have the flexibility to conduct research and attempt to anticipate risks. Applying their professional experience and judgment when making security selections, active managers look for specific sectors or companies with greater upside potential and seek to avoid those with inappropriate downside risk. This approach is not possible with passive ETFs, which seek to track the stocks or bonds held in an index.
Myth 3: Active managers can’t outperform index funds or passive ETFs
While all active managers strive to outperform their benchmarks, we believe those with global resources and research platforms may have an advantage leveraging their capabilities and experience. At the same time, economies of scale can help to keep fees and expenses in check.
Myth 4: ETFs are only for short‑term trading and market timing
Although they can be bought and sold throughout the day without trading frequency limitations, ETFs are often intended for use over longer‑term investment horizons. With fewer operational expenses than some other financial instruments, ETFs can be a cost‑effective way to maintain exposure to various investment strategies over longer periods.
Myth 5: ETFs should have full daily transparency of their underlying holdings
Full daily transparency was originally viewed as necessary for an efficient ETF‑trading process. However, the industry has evolved, and there are now several ways for ETF strategies to operate efficiently while maintaining a level of trading confidentiality. For some ETFs, shielding their investment‑related intellectual property can be important to prevent outside investors and competitors from using the information in a way that may be detrimental to performance. However, not every investment strategy requires such shielding. For example, because of the way bond markets work, it’s unlikely that competitors can gain a detrimental trading advantage by knowing the holdings of certain fixed income strategies.
Myth 6: ETFs with low daily trading volume are not liquid
An ETF’s daily trading volume is not necessarily an indication of how liquid it is. Instead, it may be more informative to look to an ETF’s underlying holdings when assessing liquidity. With holdings based in highly liquid markets, such as U.S. large‑cap stocks, ETFs with low historical daily trading volumes can accommodate significantly higher volumes without causing major price swings. As a result, if the underlying holdings are highly liquid, the ETF should be liquid, as well.
Conclusion
Contrary to the myths, active ETFs can play an important role in investor portfolios. Supported by fundamental research and managed by experienced professionals with a focus on security selection and careful attention to risk, we believe active ETFs could provide investors the opportunity for enhanced gains and the potential for appropriate downside risk management.
Call 1-800-225-5132 to request a prospectus or summary prospectus; each includes investment objectives, risks, fees, expenses, and other information you should read and consider carefully before investing.
Additional Disclosure
© Morningstar, Inc. All rights reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.
Important Information
ETFs are bought and sold at market prices, not NAV. Investors generally incur the cost of the spread between the prices at which shares are bought and sold. Buying and selling shares may result in brokerage commissions, which will reduce returns.
This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.
The views contained herein are those of the authors as of April 2025 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.
This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.
Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy.
Past performance is not a guarantee or a reliable indicator of future results. All investments are subject to market risk, including the possible loss of principal. All charts and tables are shown for illustrative purposes only.
202501-4129657
Next Steps
Learn more about T. Rowe Price Retirement Advisory Service.
Contact a Financial Consultant at 1-800-401-1819.