A Black man kneels next to a Black girl, hugging her as they smile at you. They stand on a city crosswalk covered in flowers.
INVEST DIRECTLY WITH T. ROWE PRICE

Better questions can lead to better outcomes

Curiosity drives us to understand what matters to you. So we empower you to invest for your goals through access to our tools, resources, and expert support.

Why invest directly with us?

When you become our client, you gain a personal investing partner—plus, through our tiered benefits program, additional perks can become available as your investments grow with us.

SALES COMMISSIONS

0%

Our associates are salaried professionals with no sales commissions or quotas—so you can be confident that your needs come first. 

TIME-TESTED

70%

That’s how many of our mutual funds with a 10-year track record outperformed their 10-year Lipper average.1

VALUE ORIENTED

80%+

More than 80% of our funds for individual investors have gross expense ratios below their peer category average.2

We’ll guide you and your family at every stage

When you invest directly with us, you have better access to our holistic account offerings. Whether it’s retirement savings, building your personal wealth, or saving for education, we’ve got you covered—all under one roof.

A young man and his dad smile at each other after completing a run. The young man has a water bottle and arm around his dad.

Retirement

What does retirement look like for you? Whether you’re saving for it or living in it, let’s find out together.

View All Retirement Accounts
A mom and her daughter sit on a large couch in their home. The mom smiles as she reads a book to the girl, who wears yellow.

General Investing

Turn your savings into investments. From a big purchase to building a safety net, access your money when you need it.

Explore General Investing
A baby in pink smiles at her father, who is making her laugh and smiling too. The baby is held by her mother, also smiling.

Education Savings

Getting an education is a family matter. The sooner you save, the more your family can put towards an education.

Browse 529 Plans

Not sure which account type is right for you?

Explore Account Types

Insights backed by over 85 years of curiosity

Like you, we keep learning and adapting to stay ahead. Our Insights reflect our active management approach, giving you access to our experts’ perspectives as the market changes. 

Jun 26, 2024

New diabetes and obesity drugs show promise for patients and investors

GLP-1 treatments are poised to reshape the health care sector.
Jun 26, 2024

Investment implications of generative artificial intelligence

Reasons why investors should embrace AI as a long-term investment theme.

Subscribe to T. Rowe Price Insights

Receive monthly retirement guidance, financial planning tips, and market updates straight to your inbox.

T. Rowe Price Insights delivered to your inbox

Receive monthly retirement guidance, financial planning tips, and market updates to help you make confident decisions about your finances.

Subscribe Now

By subscribing, you agree to receive occasional emails about our products and services. The Privacy section of our Help Center has information about how to opt out or update your preferences. This offer is intended for persons in the United States and should not be considered a solicitation or offering or any investment products or services to investors residing outside the United States.

View More Insights

Let's find what you're looking for

Invest on your terms

We have a range of account options that can help you stay focused on your long- and short-term goals.

Open an Account

Let's plan together

Could your money be working harder for you? For personalized financial planning and active investment management, connect 1:1 with an advisor.

Explore Advice Solutions

Questions?

Speak with one of our trusted financial consultants.

Monday–Friday, 8 a.m.–8 p.m. ET

Call 1-866-672-6275

The performance data shown is past performance and is no guarantee of future results. All investments are subject to risk, including the possible loss of principal. Results from other time periods may differ.


(1) 121 of our 301 mutual funds had a 10-year track record as of 3/31/2025 (includes Investor Class and I Class Shares). 91 of these 121 mutual funds (75%) beat their Lipper average for the 10-year period. 245 of 301 (81%), 199 of 280 (71%), and 158 of 239 (66%) of the mutual funds outperformed their Lipper average for the 1-, 3-, and 5-year periods ended 3/31/2025, respectively. Calculations based on cumulative total return. Not all mutual funds outperformed for all periods. (Source for data: Lipper Inc.) 

(2) Source: Lipper Inc. 126 of 153 of our Investor Class mutual funds (excludes mutual funds not available for direct purchase) more than 6 months old had gross expense ratios below their Lipper averages based on fiscal year-end data available as of 3/31/2025.

3676929