Why Invest with T. Rowe Price?
Give your strategic goals a performance edge.
For over 80 years, our strategic investing approach has helped millions of people around the world invest in the things that matter most: From building the retirement of your dreams, to securing a bright future for the next generation. No matter what your goal, we can help.
Discover what sets us apart, and imagine what we can help you accomplish.
Investing on behalf of a client?
Explore Our Approach for Financial Advisors/Intermediaries.
T. Rowe Price funds have delivered more return. More often.
Our funds have delivered better return on average than comparable index funds. T. Rowe Price funds beat comparable index funds more frequently—and with higher returns—than the average of all active managers. This has meant more money for investors.
That’s our T. Rowe Price strategic investing difference.
Better return than comparable index funds, across more periods
10-year trailing periods, rolling monthly. Period analyzed is 20 years ended 12/31/2024.
Percentage of periods with better returns than comparable index funds
Average additional return over comparable index funds across all periods analyzed
Past performance is no guarantee of future results.
View more on this analysis and other important information.
View standardized returns and other information about the T. Rowe Price funds in this analysis (PDF).
TIME-TESTED OVER 80 YEARS
Our results stand on our strategic investing approach.
While all investment managers crunch numbers, we don't stop at surface-level analysis. Instead, our strategic investing approach takes us beyond the numbers to find the best potential investments for your portfolio.
Rigorous Field Research
Over 520 of our investment professionals go into the field to see firsthand how companies are performing.3Prudent Risk Management
We carefully manage risk and seek to maximize value for our clients over longer time horizons.Experienced Managers
Our skilled portfolio managers have deep experience—averaging 23 years in the industry and 17 years with T. Rowe Price.4
We strive for superior outcomes. Not just following an index.
Your investments deserve more than just average performance. That’s why we combine independent thinking, rigorous research, and intelligent collaboration to uncover more investment opportunities for you—with a focus on delivering consistent, competitive returns.
Over 70% of our mutual funds with a 10-year track record have outperformed their 10-year Lipper average as of 3/31/2025.5
You are at the center of everything we do.
Get expert guidance you can trust
Our associates are salaried professionals with no sales commissions or quotas—so you can be confident that your needs always come first.Keep more of your money with low costs
Over 80% of our funds for individual investors have gross expense ratios below their peer category averages.6Access our latest thinking and planning resources
From powerful tools and planning guides to our experts’ perspectives on the markets, we offer a wide range of resources to help you make informed investing decisions.
Let us help you achieve your financial goals.
Whatever you’re investing for, you’ll find a broad range of investment solutions that put our guiding principles and strategic approach to work for you.
Investment Accounts
We help our clients plan for and work toward their financial goals through offerings in three main areas: retirement, college savings, and general investing.
Mutual Funds
Build your portfolio from a selection of more than 100 professionally managed no-load mutual funds, many of which have received a 4- or 5-star Overall Morningstar Rating for their risk-adjusted returns.7
Advice Solutions
From point-in-time advice to a portfolio that’s fully designed and managed by our investment professionals, you can put our best thinking to work for your financial goals.
Let’s discuss your unique needs.
Call 1-800-638-5660
View the methodology of this analysis (PDF).
The performance data shown is past performance and is no guarantee of future results. All investments are subject to risk, including the possible loss of principal. Results from other time periods may differ. Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives. Passive investing may lag the performance of actively managed peers as holdings are not reallocated based on changes in market conditions or outlooks on specific securities.
Analysis by T. Rowe Price. Comparable passive funds are (1) mutual funds and exchange-traded funds (ETFs) classified as an “index fund” in the Morningstar Direct database and (2) in the same Morningstar category as the active funds being analyzed. All Active Managers represents the actively managed (non-“index fund”) mutual funds and ETFs in the Morningstar Direct database, excluding those managed by T. Rowe Price. The performance of the T. Rowe Price active funds and the All Active Managers funds were compared against the comparable passive funds using 10-year rolling monthly periods from 1/1/2005 to 12/31/2024. The analysis was conducted at the Morningstar category level analyzing all open-end funds and ETFs within U.S. Morningstar categories where passive funds are present. Oldest share class returns are used for analysis. Money market funds are excluded from the analysis.
1115 funds covering 9,303 rolling 10-year periods.
25,562 funds covering 393,259 rolling 10-year periods, excluding T. Rowe Price.
3Investment professionals as of 12/31/2024. Figures include T. Rowe Price Associates, Inc. and its investment advisory affiliates including T. Rowe Price Investment Management, Inc.
4Figures shown are as of 3/31/2025 and are subject to change. Assets Under Management (AUM) includes assets managed by T. Rowe Price Associates, Inc. and its investment advisory affiliates.
5121 of our 301 mutual funds had a 10-year track record as of 3/31/2025 (includes Investor Class and I Class Shares). 91 of these 121 mutual funds (75%) beat their Lipper average for the 10-year period. 245 of 301 (81%), 199 of 280 (71%), and 158 of 239 (66%) of the mutual funds outperformed their Lipper average for the 1-, 3-, and 5-year periods ended 3/31/2025, respectively. Calculations based on cumulative total return. Not all mutual funds outperformed for all periods. (Source for data: Lipper Inc.)
6Source: Lipper Inc. 126 of 153 of our Investor Class mutual funds (excludes mutual funds not available for direct purchase) more than 6 months old had gross expense ratios below their Lipper averages based on fiscal year-end data available as of 3/31/2025.
7Morningstar gives its best ratings of 5 or 4 stars to the top 32.5% of all funds (of the 32.5%, 10% get 5 stars and 22.5% get 4 stars) based on their risk-adjusted returns. The Overall Morningstar Rating™ is derived from a weighted average of the performance figures associated with a fund’s 3-, 5-, and 10-year (if applicable) Morningstar Rating™ metrics. As of 4/30/2025, 73 of 153 of our Investor Class mutual funds (excludes mutual funds not available for direct purchase) received an overall rating of 5 or 4 stars.
The Morningstar Rating™ for funds, or “star rating,” is calculated for funds with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar Risk-Adjusted Return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star.
Source for Morningstar data: ©2025 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.
202406-3663562