expected increase in robo/AI advice platforms by 2027.1
of the highest earners under age 50 want a financial coach.2
of clients implement less than 20% of the advice they receive. And 20% don’t implement any of their financial plan.3
Better client relationships and better business results are possible. Learn how coaching can make it happen, and why now is the time to consider embracing a coaching approach.
Use these resources to position yourself for success with current and future clients.
Explore the research and data behind coaching’s effectiveness with young investors, and discover concrete steps for implementing coaching in your practice.
Curiosity, courage, and compassion are the fundamental financial coaching skills. Learn why they’re important to investors and how to build them into your practice.
Get everything you need with this step-by-step guide for implementing a winning financial coaching approach.
Use these tools to understand and connect with clients–and offer more personalized financial coaching.
Use clients’ answers to these money management questions to get a more accurate picture of how their emotions and behaviors are impacting their financial success.
Our three-step process helps you use findings from the Financial Behavior Assessment to inform your existing approach.
Use this in one-one-one conversations or guide clients and prospects through the coaching process.
From research highlights to step-by-step coaching tips, we provide a convenient summary of all the Next Wave of Advice components you can use to evolve your practice.
Our behavioral finance series helps you take the first step in evolving to serve your client base: connecting with families, women, and the next generation of investors.
The top 10% of earners under 50 represent an outsized opportunity to grow your practice—but these prospects think and behave differently from your current clients. Find out how to connect with them.
For the first time in U.S. history, women control more personal wealth than men. Explore how to engage and serve women investors more effectively.
Learn more about how we can help you, your clients, and your practice succeed.
Broker-Dealer, RIA, and Regional Bank
800.564.6958
AdvisorServices@troweprice.com
Variable Annuity
855.829.5343
VA_Sales_Desk@troweprice.com
1 CFA Institute, “Future State of the Investment Industry,” 2023.
2 T. Rowe Price Next Wave of Wealth Research Study, January 2020. Highest earners here is defined as the top 10% of earners under age 50.
3 Wealth Professional, “When formal financial plans are a poor fit,” https://www.wealthprofessional.ca/news/industry-news/when-formal-financialplans-are-a-poor-fit/323484
202410-3881155