Demand for electricity has been steady since the mid‑2000s in the United States, with demand growth about half a percent per year on average. This is down to a variety of factors, including the growth of less energy‑intensive sectors in the economy (such as financial services), offshoring manufacturing to China and Southeast Asia, and improvements in energy efficiency.
A continued shift toward electrification and the growth of data center infrastructure will drive a meaningful change in electricity demand. Energy demand estimates vary widely, but key variables include the pace of electrification, onshoring, and data centers. We expect that U.S. electricity demand could grow 2%–4% per annum over the next 10–15 years.1
Markets have been factoring a sustained uptick in electricity demand due to electrification, onshoring, and data centers, but the debut of ChatGPT in November 2022 marked a turning point for data center electricity demand expectations. Due to the increase in generative artificial intelligence (AI) model training and usage, we expect data center growth could be much higher than today’s levels, increasing from 2%–4% of U.S. electricity consumption2 to around 8% by 2035.1
As of January 2025.
Source: BloombergNEF.
Generative AI and data center growth are focusing the U.S. on this broader challenge of how to meet the needs of an electrifying and growing economy with clean electricity, while also driving down greenhouse gas emissions. Concerns about electricity scarcity amid technological advancements are not new. There was concern in the early 2000s and with the emergence of cloud computing, for example. Over the past two decades, energy efficiency has outpaced electricity demand growth in advanced economies (including digitalization, heat, and mobility).
According to the International Energy Agency (IEA), the absence of efficiency improvements would have resulted in 1.6% electricity demand growth instead of 0.3%.3 Since 2010, the number of internet users worldwide has more than doubled, while global internet traffic has expanded 25‑fold.4 Rapid improvements in energy efficiency have, however, helped moderate growth in energy demand from data centers and data transmission networks.
To achieve something similar with AI, there are several levers throughout the AI supply chain that could reduce electricity consumption while still meeting demand. These include continued improvements in AI training (as seen recently with Chinese AI company DeepSeek) and AI algorithms, the energy efficiency of information technology equipment, liquid cooling technology, data center design and modularization, and clean power adoption. However, it will take time for these levers to have an effect, so we expect AI‑related energy demand will likely have a negative impact on decarbonization in the near term.
While virtually all the largest hyperscalers5 in the U.S. have longstanding decarbonization targets in place, they are now planning for notably higher energy requirements. Data centers require firm and reliable electricity, meaning intermittent power sources like renewables will not adequately meet their needs. Although we expect the demand for renewables and storage to keep rising, we also expect that natural gas‑fired generation will see increased demand, and the scheduled shutdowns of coal‑fired power plants may face delays. Wind and solar energy will need battery storage and/or natural gas peaking capacity to provide round‑the‑clock reliability.
The U.S. power sector has shown a steady decline in carbon (CO2) emissions for two decades6 thanks to renewables and natural gas growing their share of the generation fuel mix. Solar deals have dropped from $5/megawatt to $1/megawatt, and the cost of capital for both solar and wind have declined meaningfully, which has made these technologies more attractive investments.7
AI offers transformative solutions to tackle energy challenges in the U.S. by enhancing grid efficiency, improving renewable energy integration, and optimizing energy storage systems.
AI algorithms can improve smart grid management by predicting power demand fluctuations, enabling utilities to adjust supply proactively and prevent blackouts, and accessing surplus energy between energy grids. By analyzing vast amounts of data from smart meters and sensors, AI helps balance load distribution and manage energy storage effectively.
Renewable energy forecasting can be improved through AI, enhancing the predictability of renewable energy sources by analyzing weather patterns and historical data—allowing for better scheduling and dispatch of power. This ideally leads to more efficient use of renewables and reduces reliance on fossil fuels.
Energy storage can also be improved through AI optimizing charging and discharging cycles of energy storage systems, ensuring that excess renewable energy is stored efficiently and released when needed.
For illustrative purposes only.
Companies throughout the AI supply chain are hyperfocused on improving energy efficiency, which is why we believe the AI sector’s carbon intensity could reduce over time. We expect emissions from the data center industry to increase in the short term (5–10 years) and begin to decrease in the medium term (10–20 years). This is because the advanced clean technologies being invested in today (such as nuclear, geothermal carbon capture and storage, and long duration storage) are expected to be at scale between the mid‑2030s and 2040s.
“AI offers transformative solutions to tackle energy challenges in the U.S.....”
Ashley Hogan, Associate Analyst, Responsible Investing
Ultimately, there are many levers that data centers can use to reduce energy consumption through improvements in energy efficiency. These include hardware components, software and management systems, cooling infrastructure, and power infrastructure.
Today, a pressing question is precisely how to deliver the energy the world needs to power growing economies and new economic activities. This growth puts pressure on the entire supply chain to find solutions that enable scalable deployment of new and existing technologies that can improve energy efficiency and reduce energy intensity for the industry.
1 Analysis by T. Rowe Price.
2 Source: International Energy Agency, Electricity Mid‑Year Update—July 2024.
3 Source: International Energy Agency (IEA), “The mysterious case of disappearing electricity demand,” February 14, 2019.
4 Source: IEA, iea.org/energy-system/buildings/data-centres-and-data-transmission-networks, July 2023.
5 Hyperscaler is the term usually given to mega‑cap technology companies that occupy AI data centers.
6 statista.com/statistics/204879/us-carbon-dioxide-emissions-by-sector-since-1950/
7 Source: BNEF (bnef.com/interactive-datasets/2d5d59acd9000006); commercialsolarguy.com/cost-of-solar-power-capital-down-69-strong-economy-and-learning-curves-abound/
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