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The power of
a great 401(k) plan
Do great companies build great 401(k) plans? Or could a great 401(k) plan actually contribute to the greatness of the company?
We think a 401(k) plan is not only valuable for your employees but for your business, as well.
Can a great 401(k) influence profitability?
That's the question T. Rowe Price asked. Our research found that a “great” 401(k) plan with above-average outcomes (according to BrightScope® data1) is very likely to be sponsored by companies that have between 20% and 80% higher corporate profitability than companies with “average” plans.
1 BrightScope rates plans on a scale from “great” to “poor” and considers such factors as company generosity, salary deferrals, participation, and account balances.
What a great 401(k) plan could bring to your organization:
- Better plan outcomes and corporate profitability
- Employee financial wellness
- Talent attraction and retention
The plan performance/corporate profitability correlation
Plan performance is a key indicator of a great 401(k) plan. We see significant correlations between the 401(k) plan and corporate financial performance. Within and across industries, no matter the company size, profits and plan performance go hand in hand.
See what else our research revealed:
Building better plans?
That's the T. Rowe Price Difference.
Delivering better outcomes for retirement plans and participants starts with T. Rowe Price's high-touch service. The numbers prove it.
Retirement Expertise
- Top reputation as a retirement plan provider1
Deeply researched solutions
- Top performer in 11 of 13 product and service catagories1
Leading technology and operations
- Top performer in commitment to technology and innovation1
1 Chatham Partners 2022 Institutional Client Satisfaction Survey. The The Chatham benchmark includes firms that represent 54% of the total recordkept market share (source: Cerulli 2021 U.S. Retirement Markets Report). All references contained here to Net Promoter Score (NPS) or Net Promoter Methodology are governed by the following copyright disclaimer: © 2015 Satmetrix Systems, Inc. All rights reserved. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld.
2 2022 Chatham Partners’ Annual Client Satisfaction Survey. All references contained in this presentation to Net Promoter Score (NPS) or Net Promoter Methodology are governed by the following copyright disclaimer:
© 2015 Satmetrix Systems, Inc. All rights reserved. Net Promoter, Net Promoter Score, and NPS are trademarks of Satmetrix Systems, Inc., Bain & Company, Inc., and Fred Reichheld
3 T. Rowe Price represents clients with plans on our OMNI recordkeeping platform as of September 30. 2023.
Great 401(k) plans and compliance
Fiduciary and compliance concerns are disruptive for plans of all sizes. T. Rowe Price's FiduciarySource® offers tools and materials to help busy plan sponsors navigate everchanging fiduciary changes.
Put the "great" in a great 401(k) plan
We can help you amplify results
Looking to help your clients boost their plans' effectiveness? Use our resources to develop benchmarking and proof points that help you:
- Capture new business opportunities
- Start conversations
- Showcase your value proposition
- Tap new markets
Take your business strategy further
Looking to build client loyalty, add new sales tools, and stay on top of industry news and trends? We offer two digital tools—the advisor portal and comprehensive sales kit—that can support your business growth strategy.
- Relationship tools
- Participant education
- Sales tools
- Retirement hot topics
Amplify your plan's results
Here are some ways to get started:
- Benchmark your plan’s and organization’s outcomes against your peers’.
- Consider a framework for discussions with the C-suite that includes pairing plan objectives with corporate profitability measures. This could give you a better idea of how well both the plan and company are performing against your peers.
- Schedule time with your CFO.
- Share your findings and this research with your CFO to make a case for measuring plan and corporate financial performance together.
- Share your findings and this research with your CFO to make a case for measuring plan and corporate financial performance together.
Contact your T. Rowe Price representative today to discover how our retirement income experience can inspire your participants to improve their long-term retirement outcomes.
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