General Investing

Enjoy the flexibility to build additional savings for you and your family’s financial future with access to your investments.

Enjoy low fees and flexible access.

Choose mutual funds or ETFs.

Whether you’re choosing to invest in our low-cost mutual funds, exchange-traded funds (ETFs) or using a brokerage account to invest in non-T. Rowe Price funds, manage all your investments at one trusted provider.

Low-Cost

Mutual Funds

A mutual fund is a portfolio of investments that may include stocks, bonds, and other assets. Our diverse selection of mutual funds is actively managed by our portfolio experts.

Trading Flexibility

ETFs

An ETF is a fund that trades like a stock. Prices change throughout the day as shares are bought and sold. Along with convenience, cost effectiveness, and tax efficiency, our ETFs offer agility through our active management approach. 

Select an account that fits your purpose.

Unlike bank products, investment products are not FDIC-insured, not bank guaranteed, and may lose value.

Why T. Rowe Price is the best place to invest your money.

Over 70%

of our mutual funds with a 10-year track record have outperformed their 10-year Lipper average as of 9/30/2024.1

60+

Over 60 of our funds have earned 4- or 5-star Overall Morningstar Ratings as of 10/31/2024.2

$1.63 trillion

in assets under management.3

Invest for your short- and long-term goals.

Start investing today

Make your savings work harder for you.

Need help finding the right account?

Our Financial Consultants can help you find the right solution for your goals.

Monday–Friday, 8 a.m.–8 p.m. ET

Explore investment options

Browse funds, compare funds, and create your own watch lists.

Subscribe to T. Rowe Price Insights

Receive monthly retirement guidance, financial planning tips, and market updates straight to your inbox.

T. Rowe Price Insights delivered to your inbox

Receive monthly retirement guidance, financial planning tips, and market updates to help you make confident decisions about your finances.

By subscribing, you agree to receive occasional emails about our products and services. The Privacy section of our Help Center has information about how to opt out or update your preferences. This offer is intended for persons in the United States and should not be considered a solicitation or offering or any investment products or services to investors residing outside the United States.

Past performance is no guarantee of future results.

*Source: Lipper Inc. 141 of 153 of our Investor Class funds (excludes funds not available for direct purchase) more than 6 months old had gross expense ratios below their Lipper averages based on fiscal year-end data available as of 9/30/2024. 

1119 of our 301 mutual funds had a 10-year track record as of 9/30/2024 (includes Investor Class and I Class Shares). 84 of these 119 funds (71%) beat their Lipper average for the 10-year period. 169 of 282 (60%), 153 of 280 (55%), and 151 of 236 (64%) of T. Rowe Price funds outperformed their Lipper average for the 1-, 3-, and 5-year periods ended 9/30/2024, respectively. Calculations based on cumulative total return. Not all funds outperformed for all periods. (Source for data: Lipper Inc.)

2Morningstar gives its best ratings of 5 or 4 stars to the top 32.5% of all funds (of the 32.5%, 10% get 5 stars and 22.5% get 4 stars) based on their risk-adjusted returns. The Overall Morningstar Rating™ is derived from a weighted average of the performance figures associated with a fund’s 3-, 5-, and 10-year (if applicable) Morningstar Rating™ metrics. As of 10/31/2024, 65 of 153 of our Investor Class funds (excludes funds not available for direct purchase) received an overall rating of 5 or 4 stars.

The Morningstar Rating™ for funds, or “star rating,” is calculated for funds with at least a three-year history. Exchange-traded funds and open-ended mutual funds are considered a single population for comparative purposes. It is calculated based on a Morningstar risk-adjusted return measure that accounts for variation in a managed product’s monthly excess performance, placing more emphasis on downward variations and rewarding consistent performance. The top 10% of products in each product category receive 5 stars, the next 22.5% receive 4 stars, the next 35% receive 3 stars, the next 22.5% receive 2 stars, and the bottom 10% receive 1 star.

Source for Morningstar data: ©2024 Morningstar, Inc. All Rights Reserved. The information contained herein: (1) is proprietary to Morningstar and/or its content providers; (2) may not be copied or distributed; and (3) is not warranted to be accurate, complete, or timely. Neither Morningstar nor its content providers are responsible for any damages or losses arising from any use of this information. Past performance is no guarantee of future results.

3Figures shown are as of 9/30/2024 and are subject to change. Assets Under Management (AUM) includes assets managed by T. Rowe Price Associates, Inc. and its investment advisory affiliates.

202306-2935698