Categories of Personal Information
With Whom We Disclose Personal Information
Security and Location of Personal Information
How You Can Manage Your Digital Communication Preferences with T. Rowe Price
T. Rowe Price Privacy Policy for U.S. Consumer Products and Services
References to “our,” “us,” “we,” or “T. Rowe Price” within this Privacy Notice are to the T. Rowe Price family of companies, including its subsidiaries and affiliates, and to the T. Rowe Price mutual funds and other commingled investment vehicles, that provide services or operate in the United States, and to the T. Rowe Price family of companies that provide services or operate in Canada. This Privacy Notice addresses the collection and use of personal information by T. Rowe Price in relation to individuals outside of T. Rowe Price (referred to as “you” or “your” in this Privacy Notice), unless you are interacting with us in relation to a product, service, subsidiary, affiliate, or digital property for which a separate privacy policy or privacy notice applies.1 We may obtain your personal information in a variety of ways, both online and offline. Examples include interactions involving a product or service you obtain from us; when you visit our websites; or when you are a representative of or are associated with another person or entity, such as when you are an employee of a company that is our client, a service provider, a counterparty, or other financial services firm.
This Privacy Notice explains the types of personal information we collect, how we use it, who we share it with, how we protect it, and your legal rights. Please read the following carefully as it explains our views and practices regarding your personal information and how it is handled. “Personal information” means information that (either in isolation or in combination with other available information) enables you to be identified as an individual or recognized directly or indirectly. It would not include aggregate or deidentified information or various types of publicly available information.
In the table below, we summarize the categories of personal information we may collect and examples of data within each category. We may collect personal information directly from you, or it may be supplied to us by another party, such as your employer. We may also collect personal information from other publicly or commercially available sources. We may create personal information about you, such as notes of interactions with you or records of your transactions. We may use cookies and other technologies to collect personal information through our digital content, such as our websites, mobile applications, or emails. To learn more about how we use cookies and how you can control your digital experiences, please see our Cookie Policy. We process all data we obtain from you or other sources or that we create in accordance with this Privacy Notice.
In some cases, you may provide personal information to us about another person. In such cases, you should only do so if you have the authorization of such person to provide us with this information and for us to use this information as explained in this Privacy Notice.
Category of Personal Information |
Representative Data Elements | Purpose for Collecting and Sharing the Personal Information |
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Contact Information [Contact Information may be categorized as “Identifiers,” “Education Information,” or “Personal Information” under the CCPA.] |
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We use this type of information to identify you and communicate with you, including:
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Government-Issued Identification Numbers [Government-Issued Identification Numbers may be categorized as “Identifiers” or “Education Information” under the CCPA.] |
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We use this type of information:
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Biometric Identifiers [Biometric Identifiers may be categorized as “Biometric Information” under the CCPA.] |
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We use this type of information:
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Other Unique Identifiers [Other Unique Identifiers may be categorized as “Internet Information” or “Identifiers” under the CCPA.] |
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We use this type of information:
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Relationship Information [Relationship Information may be categorized as “Inferences,” “Protected Classification under California or Federal Law,” “Professional or Employment-Related Information,” or “Education Information” under the CCPA.] |
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We use this type of information:
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Transaction and Interaction Information [Transaction and Interaction Information may be categorized as “Personal Information” under the CCPA.] |
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We use this type of information:
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Inferred and Derived Information [Inferred and Derived Information may be categorized as “Inferences” under the CCPA.] |
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We use this type of information:
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Online and Technical Information [Online and Technical Information may be categorized as “Identifiers,” “Inferences,” or “Internet Information” under the CCPA.] |
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We use this type of information:
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Audio Visual Information [Audio Visual Information may be categorized as “Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information” under the CCPA.] |
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We use this type of information:
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Financial Information [Financial Information may be categorized as “Commercial Information” under the CCPA] |
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We use this type of information:
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Health Information [Health Information may be categorized as a “Protected Classification under California or Federal Law” under the CCPA.] |
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We use this type of information:
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Internet of Things (IoT) and Sensor Information [IoT and Sensor Information may be categorized as “Internet or Other Electronic Network Activity Information” under the CCPA.] |
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We use this type of information:
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Geolocation Information [Geolocation Information may be categorized as “Geolocation Data” under the CCPA.] |
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We use this type of information:
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Children's Information [Children’s Information may be categorized as “Protected Classifications under California or Federal Law” under the CCPA.] |
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We use this type of information:
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Compliance Information [Compliance Information may be categorized as “Personal Information,” “Protected Classifications under California or Federal Law,” “Professional or Employment-Related Information,” or “Commercial Information” under the CCPA.] |
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We use this type of information:
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*Everyday Business Purposes encompasses purposes for which personal information may be collected, used, and disclosed:
Some of the personal information described in the “Categories of Personal Information” section above also constitutes “sensitive personal information” under the CPRA. We use and disclose sensitive personal information for our business and compliance functions and for other legally authorized purposes. We do not use or disclose it in a manner that would give rise to a right to limit its use or disclosure under the CPRA.
Category of Sensitive Personal Information Under the CCPA | Purposes for Use and Disclosure (We may also use the data for the purposes described in the “Categories of Personal Information” section above.) |
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Government-issued identification numbers | We use and disclose this information for identification, compliance, and related purposes, and as otherwise authorized by the CCPA |
Account login credentials (usernames with password, access code or other credential that permits access to an account) | We use and disclose this information as needed to allow you to access your account and/or account information, for related account security purposes, and as otherwise authorized by the CCPA |
Financial account number or payment card number with any password, access code, or other credential that permits access to an account | We use and disclose this information as needed to allow you to access your account and/or account information, for related account security purposes, and as otherwise authorized by the CCPA |
Precise geolocation data | We use and disclose this type of information to provide the information or services requested, for information security and fraud prevention, and as otherwise authorized by the CCPA |
Nonpublicly available information about racial or ethnic origin, religious or philosophical beliefs, or union membership | We use and disclose this information (to the extent collected) to better understand our clients and as otherwise authorized by the CCPA |
Biometric identifiers | We use and disclose this information for authentication, fraud prevention, and as otherwise authorized by the CCPA |
Nonpublicly available health information | We use and disclose this information to fulfill our business relationship with you, including client service, for recordkeeping and compliance, including dispute resolution, and as otherwise authorized by the CCPA |
The retention periods for personal information vary depending on the nature of the business records in which the data elements are maintained. The criteria used to determine data storage are: (1) the length of time that the record is needed for the purposes for which it was created; (2) the time the record is needed for other operational purposes, such as audits, reporting, data integrity, and cybersecurity purposes; and (3) the length of time the record is needed for legal compliance, including maintenance of opt-out/in lists, legal defense, and legal holds.
Your personal information is intended for T. Rowe Price and may be disclosed to T. Rowe Price affiliates and subsidiaries and, in certain circumstances, with other parties, including to other parties as directed by you.
When we are acting as a service provider to an outside entity (such as for college savings plan (529) accounts or when we are serving as recordkeeper for the employer-sponsored retirement plan in which you participate or are associated with), we handle your personal information in accordance with this Privacy Notice and the requirements of the program or plan. For such relationships, in addition to the types of disclosures described below, your personal information may be provided to the outside entity that engaged us as well as others as authorized by your program or plan sponsor.
We may disclose your personal information to:
We may also disclose your personal information to the following types of other organizations:
o Infrastructure and technology service providers;
o Marketing, advertising, analysis, research, event, and communications providers;
o Fraud detection and prevention agencies; or
o Providers of administrative services for T. Rowe Price products or services, such as transfer agencies, custodians, and securities pricing providers.
In the course of providing such services, these service providers may have access to your personal information. However, we will only provide our service providers with the information that is necessary for them to perform the services, they will act under our instructions, and we instruct them not to use your personal information for any other purpose. We will always use our best efforts to ensure that the service providers we work with will keep your personal information secure.
We have implemented technical and organizational security measures in an effort to safeguard personal information in our custody and control. Such measures we have implemented include limiting access to personal information only to employees, contractors, and authorized service providers who need to know such information for the purposes described in this Privacy Notice; training for our employees and contractors; and other technical, administrative, and physical safeguards. While we endeavor to always protect our systems, sites, operations, and information against unauthorized access, use, modification, and disclosure, due to the inherent nature of the internet as an open global communications vehicle and other risk factors, we cannot guarantee that any information, during transmission or while stored on our systems, will be absolutely safe from intrusion by others, such as hackers. For more information about our security measures and technologies we make available to you, see the Security Measures section of our website.
The personal information that we collect may be accessed from or stored in the United States. Due to the nature of our business and the technologies used, personal information may be accessed from, or transferred to and stored in, other jurisdictions. Regardless of location, we will put into place appropriate protection to help keep personal information secure and in compliance with applicable privacy/data protection laws.
If we send you an email with information on additional products and services that may be of interest to you, the email will include instructions and links for unsubscribing from these types of mailings in the future. If you have online account access with us, you can change your email preferences with us (including subscriptions) by logging in and then updating your email preferences within your profile. While we will take your preferences into account when possible, please note that if you are a participant in an employer-sponsored retirement plan, we may, at the plan sponsor’s direction, continue to send you emails regarding the retirement plan and related matters. If you do not want us to use your email address to help in providing online advertising messages through social media channels and other third parties, you can reach us via methods described in the “Contact Us” section below or email us directly at info@troweprice.com
We do not knowingly collect any personal information directly from children under 13 years of age. Certain website pages and areas of one or more of our sites may have content that an adult may wish to share with a child. For example, certain pages on our Money Confident Kids site, which is directed to adults to help them engage with children on financial concepts, may contain information that is suitable for children. However, we do not collect or ask children to submit any personal information on these pages. We do not target any advertising to children under 13. If you are a parent and believe we have collected personal information directly from your child who is under 13 years old, you may email info@troweprice.com to report this. We will investigate your report, and if we discover that we have in fact collected such information, we will delete it.
The following information is provided, in addition to the other information in this Privacy Notice, for the consumer customers of the following T. Rowe Price companies that provide services or operate in the United States: T. Rowe Price Associates, Inc.; T. Rowe Price Advisory Services, Inc.; T. Rowe Price Investment Services, Inc.; T. Rowe Price Trust Company; and the T. Rowe Price mutual funds and other commingled investment vehicles.
In the course of doing business with T. Rowe Price, you share personal and financial information with us. We treat this information as confidential and recognize the importance of protecting access to it.
You may provide information when communicating or transacting with us in writing, electronically, or by phone. For instance, information may come from applications, requests for forms or literature, and your transactions and account positions with us. On occasion, such information may come from consumer reporting agencies and those providing services to us.
We do not sell information about current or former customers to any third parties, and we do not disclose it to third parties unless necessary to process a transaction, service an account, or as otherwise permitted by law. We may share information within the T. Rowe Price family of companies in the course of providing or offering products and services to best meet your investing needs. We may also share that information with companies that perform administrative or marketing services for T. Rowe Price, with a research firm we have hired, or with a business partner, such as a bank or insurance company, with whom we are developing or offering investment products. When we enter into such a relationship, our contracts restrict the companies’ use of our customer information, prohibiting them from sharing or using it for any purposes other than those for which they were hired.
We maintain physical, electronic, and procedural safeguards to protect your personal information. Within T. Rowe Price, access to such information is limited to those who need it to perform their jobs, such as servicing your accounts, resolving problems, or informing you of new products or services. Our Code of Ethics, which applies to all employees, restricts the use of customer information and requires that it beheld in strict confidence.
The effective date of this Privacy Notice is December 30, 2022. From time to time, we may change its terms. When the terms are revised or materially changed, we will update the effective date. You can determine whether there have been any material changes since the last time you reviewed them by simply checking the effective date. If we make a change that we are required by law to inform you of in other ways (such as by mail), we will do so.
T. Rowe Price offers several options for accessing and, if necessary, correcting your account and personal information. You can review your information using your statements or online services. You also may call or write us. Your account statement will contain contact information you can use. If you do not have an account, visit a T. Rowe Price website and look under the “About” or “Contact Us” links for details on how to contact us. You also can contact us through any of these methods if you have questions or comments about this page or our privacy practices generally.