February 2025, From the Field -
Dividends were an afterthought in each of the past two years. A handful of popular stocks drove strong returns for the S&P 500 Index, reflecting the market’s enthusiasm for companies offering exposure to artificial intelligence (AI). Stocks with high valuations and high betas, in particular, thrived last year.
“...relative weakness in high-quality dividend growers may create opportunities.”
But an emphasis on high dividend growth1 can still help investors tap the power of compounding returns, especially over longer time horizons. And relative weakness in high‑quality dividend growers may create opportunities.
Dividend growth investing focuses on companies that have the potential to increase the cash payments that they make to shareholders.
The prospect of a rising stream of dividends can offer benefits that may be hard to come by in other investment strategies, even if some asset classes offer the potential for higher yields.
Bottom line: Dividend growers may not always offer the most compelling yields. But dividend growth investing is more about tomorrow than today. Over time, buying and holding a stock with a rising dividend can translate into a higher yield on cost. Steady dividend increases also tend to drive share price appreciation.
Large-cap dividend growers historically have given up less ground in down markets and outperformed when the market was flat. They’ve also captured a good portion of upside in better times. However, as in 2023 and 2024, this group has lagged non-dividend payers by a wider margin in stronger up markets (Figure 1).
December 31, 1985, to December 31, 2024.
Past performance is not a guarantee or a reliable indicator of future results.
Sources: Compustat and FTSE/Russell. (See Additional Disclosure.) Analysis by T. Rowe Price.
* The market environments reflect the Russell 1000 Index’s rolling 12-month returns, measured monthly. At the start of every month, T. Rowe Price sorts the Russell 1000 Index into various categories depending on dividend policy. We then calculate that month’s market cap-weighted returns for each category. We accumulate the returns during the full periods and calculate the annualized total returns for each category. Dividend growers consist of companies whose dividend growth over the prior 12 months was greater than zero. Non-dividend payers consist of companies whose current dividend yield equals zero.
These solid returns in a variety of market environments have added up. From the end of 1985 to the end of 2024, the dividend growers in the Russell 1000 Index outperformed this broader benchmark. They also exhibited less volatility.2
Some of this historical resilience reflects the value of dividends in difficult markets. Dividends paid to shareholders are the only portion of a stock’s return that is always positive, so they can act as a bit of a shock absorber when the market is flat or down.
And the discipline involved in paying a dividend—especially one that grows regularly—means that these companies have characteristics that can be appealing in bad and good markets.
Still, no dividend payment is guaranteed. Investors need to be vigilant and understand that a company’s circumstances and strategic priorities can change over time, causing a formerly growing dividend to stagnate or, even worse, shrink.
Sticking with a dividend growth strategy over a longer time horizon, instead of trying to time the market, creates an opportunity to compound returns.
46.1%
What reinvested dividends contributed to the S&P 500 Index’s total return over the three decades ended last year.3
Dividends accounted for a significant portion of the S&P 500 Index’s total returns over the past three decades, with the reinvestment of these payments accounting for 46.1% of its gains.3
The effects could be even more compelling for a portfolio of high-quality companies growing their dividends at an above‑market rate. Here’s why: The more often a rising dividend is reinvested, the greater the potential effect on longer-term returns.
Rules-based approaches to dividend growth investing can offer exposure to the power of long-term compounding.
But the stock market is rarely orderly and predictable.
Even thoughtfully designed guardrails for dividend growth investing may constrain or conflict with good decision-making.
Strict rules on a stock’s dividend yield, increases, or payment history may limit a strategy’s ability to invest in the earlier chapters of a company’s growth story.
They can also result in forced sales when a company cuts its dividend—often a time when the share price is under significant pressure.
Actively managed strategies may be able to add value here. Given the flexibility and resources, an experienced portfolio manager can focus on seeking compelling setups in companies that have the potential to grow their dividends stronger for longer.
Dividend growers may lag during market rallies when investor sentiment and a stock’s momentum seem to take precedence over fundamentals, such as valuation and business quality. But the benefits of focusing on the long term and staying the course with a dividend growth strategy can add up, one payout increase at a time.
Quality amid controversy
Sectors that have lagged, such as health care, could be fruitful hunting grounds for dividend growth. A deep understanding of individual companies and industry dynamics is critical amid accelerating innovation and potential shifts in government policy.
Plugging in
Power-hungry AI infrastructure, along with electrification and the push to onshore critical industries, could be a boon to dividend-paying utilities and parts of the natural gas supply chain. Not all companies will benefit equally, so selectivity is key.
Thomas J. Huber, CFA®
Portfolio Manager, U.S. Equities
Tom Huber is the portfolio manager of the US Dividend Growth Equity Strategy in the Global Equity Division as well as chairman of the strategy’s Investment Advisory Committee. He also is an Investment Advisory Committee member of the US Real Estate Equity Strategy. Tom is an executive vice president of the T. Rowe Price Exchange-Traded Funds and a vice president of T. Rowe Price Group, Inc., and T. Rowe Price Trust Company.
1 Dividends are not guaranteed and are subject to change.
2 Past performance is no guarantee or a reliable indicator of future results.
The dividend growers in the Russell 1000 Index generated an annualized total return of 11.41% and posted an annualized standard deviation of 14.35%. The Russell 1000 Index generated a lower return of 11.07% and posted a higher standard deviation of 15.87%.
Sources: Compustat and FTSE/Russell. (See Additional Disclosure.) Analysis by T. Rowe Price.
3 Past performance is no guarantee or a reliable indicator of future results. Not representative of an actual investment and does not reflect transaction fees and other costs that may be associated with an actual investment.
December 31, 1994, to December 31, 2024.
Index performance is for illustrative purposes only and is not indicative of any specific investment. Investors cannot invest directly in an index.
Source: Standard & Poor’s. (See Additional Disclosure.) Analysis by T. Rowe Price.
Additional Disclosure
The S&P 500 Index is a product of S&P Dow Jones Indices LLC, a division of S&P Global, or its affiliates (“SPDJI”) and has been licensed for use by T. Rowe Price. Standard & Poor’s® and S&P® are registered trademarks of Standard & Poor’s Financial Services LLC, a division of S&P Global (“S&P”); Dow Jones® is a registered trademark of Dow Jones Trademark Holdings LLC (“Dow Jones”). T. Rowe Price is not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product(s) nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Index.
Copyright © 2025, S&P Global Market Intelligence (and its affiliates, as applicable). Reproduction of any information, data or material, including ratings (“Content”) in any form is prohibited except with the prior written permission of the relevant party. Such party, its affiliates and suppliers (“Content Providers”) do not guarantee the accuracy, adequacy, completeness, timeliness or availability of any Content and are not responsible for any errors or omissions (negligent or otherwise), regardless of the cause, or for the results obtained from the use of such Content. In no event shall Content Providers be liable for any damages, costs, expenses, legal fees, or losses (including lost income or lost profit and opportunity costs) in connection with any use of the Content. A reference to a particular investment or security, a rating or any observation concerning an investment that is part of the Content is not a recommendation to buy, sell or hold such investment or security, does not address the suitability of an investment or security and should not be relied on as investment advice. Credit ratings are statements of opinions and are not statements of fact.
London Stock Exchange Group plc and its group undertakings (collectively, the “LSE Group”). © LSE Group 2025. All rights in the FTSE Russell indexes or data vest in the relevant LSE Group company which owns the index or the data. Neither LSE Group nor its licensors accept any liability for any errors or omissions in the indexes or data and no party may rely on any indexes or data contained in this communication. No further distribution of data from the LSE Group is permitted without the relevant LSE Group company’s express written consent. The LSE Group does not promote, sponsor or endorse the content of this communication.
Important Information
This material is provided for informational purposes only and is not intended to be investment advice or a recommendation to take any particular investment action.
The views contained herein are those of the authors as of February 2025 and are subject to change without notice; these views may differ from those of other T. Rowe Price associates.
This information is not intended to reflect a current or past recommendation concerning investments, investment strategies, or account types, advice of any kind, or a solicitation of an offer to buy or sell any securities or investment services. The opinions and commentary provided do not take into account the investment objectives or financial situation of any particular investor or class of investor. Please consider your own circumstances before making an investment decision.
Information contained herein is based upon sources we consider to be reliable; we do not, however, guarantee its accuracy. Actual future outcomes may differ materially from any estimates or forward-looking statements provided.
Past performance is no guarantee or a reliable indicator of future results. All investments are subject to market risk, including the possible loss of principal. Health sciences firms are often dependent on government funding and regulation and are vulnerable to product liability lawsuits and competition from low‑cost generic product. The utilities industries can be significantly affected by government regulation, financing difficulties, supply and demand of services or fuel, and natural resource conservation. They are subject to interest rate risk (higher interest rates have typically pressured utilities because they reduce the present value of future dividends and bond yields also typically become more competitive with the dividend yields offered by the stocks). Active investing may have higher costs than passive investing and may underperform the broad market or passive peers with similar objectives. All charts and tables are shown for illustrative purposes only.
T. Rowe Price Investment Services, Inc., distributor. T. Rowe Price Associates, Inc., investment adviser. T. Rowe Price Investment Services, Inc., and T. Rowe Price Associates, Inc., are affiliated companies.
© 2025 T. Rowe Price. All Rights Reserved. T. ROWE PRICE, INVEST WITH CONFIDENCE, and the Bighorn Sheep design are, collectively and/or apart, trademarks of T. Rowe Price Group, Inc.