Together, we can help our children be smarter about money

First, as parents we need to be smarter and get ourselves to tune in, rather than glaze over, when the discussion turns to money matters. On this site, and throughout The Great Piggy Bank Adventure^SM, that's what T. Rowe Price wants to do—help you become more knowledgeable about money and investing. In fact, helping parents and others become educated investors has been a large part of the T. Rowe Price mission for over 70 years. Today, people around the world rely on our investment discipline to help them reach cherished goals. Through this endeavor with Walt Disney Imagineering we hope to help you and your children learn and understand how to harness your money to succeed at your goals.

We understand that you want your children to uphold important family values like hard work, honesty, independent thinking, and a thirst for knowledge. Our associates share these values. The Great Piggy Bank Adventure^SM, an entertaining and instructive online game and hands-on experience at INNOVENTIONS at Epcot® are both designed to unite solid values with sound financial lessons. While the INNOVENTIONS experience provides a starting point, we built the online game and Family Center Web site to help you develop valuable financial conversations with your family. For more about investing and personal finance, check out our guides, products, and services designed to help families like yours.

-The T. Rowe Price Family